Most of the great Broadway theaters are near Times Square east and west of Broadway. You can check out the TKTS booth to get a good deal on shows. The lights of Times Square and the spectacular neon signs are a real draw for tourists. See the famous Times Building where the ball drops on New Years Eve. The MTV Studios draw a sidewalk crowd as well as the studios for Good Morning America. If you have kids  you can stop  by  the  biggest  toy store in the world, the new Toys R US.

Times Square	Rockefeller Center

There’s ESPN Zone for kids, as  well as Madam Tussauds (the world famous wax museum) on 42nd Street . Up around 57th Street you can find historic Carnegie Hall, said to have some of the best acoustics in the world. The Museum of Television & Radio is also in Midtown as is the Intrepid Sea-Air-Space Museum, the American Craft Museum and Carnegie Hall. The Diamond District is on 47th Street but if you'd rather invest in art, explore the galleries along 57th Street where you'll also find theme restaurants including the Hard Rock Cafe and Jekyll & Hyde.

Known for its ethnic cuisine, the area attracts hungry theater-goers, particularly along "Restaurant Row" on West 46th Street. Ninth Avenue, the heart of the neighborhood, is known for its annual International Food Festival in May, when twenty blocks are traffic free and filled instead with stands selling delicious fare from all over the world. The glamorous Rockefeller Plaza-located at 50th Street east of Sixth Avenue, also known as Avenue of the Americas-is famous for its winter ice skating rink, which transforms into a Beverly Hills-style outdoor cafe in the summer months. Rockefeller Center is a huge office and retail complex encompassing a several block radius from the Plaza. Many Fortune 100 companies are headquartered here, and the upscale surroundings are very popular for corporate housing and "walk to work" executives.

The newly-built Sports Club/LA at Rockefeller Center is being publicized as an urban country club rather than a gym. The NBC studios are located here, you can take a tour and see some of the sets from Saturday Night Live, Late Night with Conan O'Brien. The Today show is also shot at this location. Radio City Music Hall is nearby, home of the Rockettes and the world famous Christmas show. The formerly daunting Hell's Kitchen, pleasantly renamed Clinton, is located roughly from 59th to 40th Streets, and bounded by the Hudson River and Fifth Avenue. A professionally, culturally, and ethnically diverse area, actors, students, and young families have long made this area their home. Ninth Avenue offers ethnic delis, bakeries, groceries, restaurants, and bars. The influx of big business has sparked much residential development, as law firms and ad agencies are setting up shop at 50th Street and Eighth Avenue, contributing to the upscale trend.

The more affordable industrial space on the West Side is being sought after by such national companies as designer Kenneth Cole and home enhancement guru Martha Stewart, both of whom have contracted space on 11th Avenue, an area often referred to as Gasoline Rochelle are also located on the West Side Alley. A popular midtown oasis is the well-kept Bryant Park, a sprawling green located behind the New York Public Library between 40th and 42nd Streets. Concrete chess tables, park benches, and scores of wrought-iron chairs line the tree-shaded walkways, making it a haven for weary pedestrians and lunching office workers. During the summer, the park plays host to live jazz and comedy concerts and free outdoor film screenings. Off-season, one can find huge tents housing fashion shows, circuses, and other events. Bryant Park also features an open-air cafe- and a gourmet restaurant, the Bryant Park Grill, which is housed in a stunning pavilion adjacent to the library. The John Jay College of Criminal Justice, the Parson's School of Design, and the College of New Rochelle are also located on the west side.